Journal of Rural and Urban Community Studies

Examining Online Purchase Intention in E-Commerce: The Effects of Knowledge, Attitude, Subjective Norms, and Perceived Behavioral Control

Selvia Putri Anggraini — 2026-02-26

The development of technology has encouraged Indonesian consumers to increasingly use e-commerce platforms to purchase their daily necessities. This study aims to analyze the effect of knowledge, attitudes, subjective norms, and perceived behavioral control on consumers’ intention to shop online through e-commerce. This research applied a causal-comparative approach. The study was conducted in Greater Jakarta (Jabodetabek), Semarang, Yogyakarta, and Solo Raya. A total of 100 respondents were selected using a non-probability sampling method, specifically purposive sampling. Data were collected through interviews using structured questionnaires. The research instruments were tested, and the data were analyzed using SmartPLS 3 software with the Structural Equation Modeling (SEM) method. The results show that knowledge has a significant effect on consumers’ attitudes toward online shopping through e-commerce platforms.

Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia

Lia Maharani — 2026-02-26

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.

The Influence Of Perceived Benefits, Ease Of Use, And Farmer Trust On Agricultural Electrification

Agus susilo — 2026-03-09

This research is motivated by the high dependence of rice farmers in Boyolali Regency on diesel-fueled water pumps, which causes high operational costs and production instability due to fluctuations in fuel prices. Agricultural electrification through the use of electric pumps is a more efficient and sustainable alternative, but its adoption rate is still relatively low. This study aims to analyze the influence of Perceived Benefits, Ease of Use, and Farmer Trust on the Adoption of Agricultural Electrification. The study used a quantitative approach with a descriptive-analytical method. The study population was all rice farmers who had used or had access to electric pumps in Giriroto Village, Ngemplak District, and Babadan Village, Sambi District, Boyolali Regency. The study was conducted from December 2025 to January 2026. Primary data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that Perceived Benefits and Ease of Use had a positive and significant effect on the Adoption of Agricultural Electrification, while Farmer Trust had no significant effect. An R² value of 0.770 (77%) indicates that the model has strong explanatory power. This finding indicates that adoption decisions are more influenced by tangible benefits and ease of use than by trust. The implications of this research emphasize the importance of strengthening the dissemination of benefits and improving the ease of operation of the technology to accelerate agricultural electrification.

Efficiency of Soybean Farming Production Factors (Glycine max (L.) Merrill) in Bancak Hamlet, Gebyog Village, Mojogedang District, Karanganyar Regency

Mahananto — 2026-04-27

This thesis was stack based on the result of research aimed at assessing the cost, revenues, and income of Soybean farming; to study the effect on the use of production factors on the production of soybean farming; and to assess economic efficiency level of inputs combination used on soybean farming in Bancak village, sub district Mojogedang, Karanganyar Regency. Basic method of the research descriptive analysis method and its execution is by survey technique. The research took one village who have the biggest soybean productivity in sub district Mojogedang. There are 30 respondents and taken by simple random sampling method. The result of this research showed that with the farming costs of soybean is Rp11,200,155.94/Ha/MT, the farming revenue of soybean farming is Rp14,242,574.26/Ha/MT, and that produce income amount of Rp3,042,418.32/Ha/MT. To study the effect of the use of production factors about production is used regression model with the Cobb Douglas produce function model modification. The correlation of the use of production factors with production of soybean is realized in the Cobb Douglas produce function model as this: Y = -0.176.X10,552.X20,836.X3-0.775. ^X4-0.495. ^X5-0.043. ^X6-0.021. ^X7-0.285. X80,908. X91,179 That equation was analyzed by double linear regression showed that the used of those production factors are affected to soybean production. Individually production factors the land area and the seeds also having real effect the soybean production, labour, Urea ferlitizers, Phonska ferlitizers, Gandasil B fertilizers, Gandasil D fertilizers, insecticides Apidor, level of graduated education, and experience of soybean farming are not real effect to soybean production. Pursuant to maximum advantage approach can be known that using inputs of soybean farming in has not efficient.

Analysis of Economic Efficiency of the Use of Production Factors in Soybean Farming (Glycine max (L.) Merrill) in Dam Village, Kedawung District Sragen Regency

Agung Prasetyo — 2026-04-27

This study aims to determine the cost, revenue, and income of soybean farming and analyze the influence and efficiency of the use of production factors on soybean production in Dam Village, Kedawung District, Sragen Regency. The research method used is descriptive analytics with survey techniques. The research sample amounted to 30 farmers who were selected using the simple random sampling method. Production analysis uses the Cobb-Douglas production function. The results of the study showed that the cost of soybean farming was Rp8,210,872.27/Ha/MT, revenue was Rp10,026,073.81/Ha/MT, and income was Rp1,815,210.54/Ha/MT. Simultaneously, the factors of production of land area, labor, seeds, NPK Phonska fertilizer, Gandasil B fertilizer, and Dursban insecticide have a significant effect on soybean production. Partially, the area of land and seeds has a real effect, while other factors have no real effect. The use of production factors in soybean farming has not reached optimal economic efficiency.