Penguatan Branding Pada UMKM Yofi Fish Di Desa Sidowayah Kabupaten Rembang

Angelina Salsa  Faradilla; Elsamia Ramadhani  Juairiyah; Ahmad Saiful  Ade Prayoga; Susanti Dwi Ilhami

doi:10.36728/tm.v5i1.5212

Angelina Salsa Faradilla Universitas YPPI Rembang
Elsamia Ramadhani Juairiyah Universitas YPPI Rembang
Ahmad Saiful Ade Prayoga Universitas YPPI Rembang
Susanti Dwi Ilhami Universitas YPPI Rembang

DOI: https://doi.org/10.36728/tm.v5i1.5212

Abstract

Business Work Lectures (KKU) is one of the community service programs implemented by students as part of the higher education curriculum. The target of this activity is 1 business actor, namely Mr. Yokim, the owner of the Yofi Fish business, an MSME who needs help to develop his business. The purpose of this activity is to provide education and training in developing his business in terms of marketing and branding. The community service activity (KKU) carried out by YPPI Rembang University Students together with the Supervisor provides assistance to MSME actors regarding the importance of attractive label logos, brand names and business directions that can strengthen brand identity, provide added value and facilitate consumer access to the place of business. The results achieved through the implementation of the Yofi Fish MSME logo label, brand name and direction program have succeeded in growing with increased sales, increased brand image, and increased brand awareness. MSME owners feel very helped and very satisfied with the program. To expand the distribution network of MSME products more effectively, namely through marketing strategies using social media WhatsApp and Facebook.