Transformasi Industri Jamu: Dari Perjalanan Pabrik hingga Alur Produksi di PT Air Mancur Karanganyar

Abstract

PT Jamu Air Mancur is one of Indonesia’s leading traditional medicine manufacturers that has undergone a
significant transformation from a traditional production system to a modern industrial model. This transformation
covers not only production technology but also management systems, quality control, and herbal product
marketing strategies. The most important development occurred after the company became part of the Combiphar
Group at the end of 2019, which introduced modern pharmaceutical standards into the traditional herbal medicine
industry. This paper aims to analyze the modernization process of Jamu Air Mancur, from its traditional roots to
the implementation of standardized production and quality assurance systems. A descriptive qualitative method
based on literature review and secondary observations from official and industry sources was applied. The
findings indicate that modernization has improved production efficiency, product consistency, and competitiveness
in national and international markets while maintaining the company’s traditional herbal identity.