The mediating effect importance of trust in the relationship between perceived application quality, ewom and perceived benefits on consumer attitude toward online food delivery

Eko Setiyawan; Dola Fitrita  Raras H

doi:10.36728/jg.v3i1.2206

Eko Setiyawan Universitas Kusuma Husada Surakarta
Dola Fitrita Raras H Universitas Kusuma Husada Surakarta

DOI: https://doi.org/10.36728/jg.v3i1.2206

Keywords: online food delivery application, consumer attitude toward online food delivery, eWOM, perceived application quality, perceived benefits

Abstract

This study examines the mediating effect of Trust in the relationship between Perceived Application Quality, eWOM, and Perceived Benefits on Consumer Attitude Toward Online Food Delivery (Study Case Student of Universitas Kusuma Husada Surakarta). Respondents in this research are the Student of Universitas Kusuma Husada Surakarta who used an online food delivery application in 2021 and there was 120 sample researched. This research uses purposive sampling as a method of survey and this research also uses Structural Equation Modelling (SEM) as a technical analysis with AMOS as a software analysis tool.