Analysis Of The Influence Of Private Service, Bus Rates, And Stop Location On Customer Satisfaction Of BRT TRANS Jateng.

Abstract

Competition in the transportation business is very tight, the Central Java Provincial Transportation Office as the operator and the Government of Surakarta as a regulator must think of the right steps in managing BRT Trans Jateng so that it can compete in the business. Maintaining customer satisfaction is the right step to stay competitive and master market share. The data used in this study are primary data obtained from surve and questionnaire results, as well as secondary data obtained from company documents, literature and the internet. Sampling technique in this study is to use Probability Sampling by Systematic Sampling. The data analysis used in this study is by Structural Equation Modelling (SEM) method with the help of AMOS software version 24. In this study using 3 independent variables namely the concierge service, bus fares, and the location of the stop and 1 dependent variable that is customer satisfaction. The results showed that there are 2 variables that significantly affect brt customer satisfaction. The 42 variables are the concierge service and purchasing decisions.