ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PERMINTAAN BERAS C4 DI KOTA SURAKARTA

Abstrak

The demand for c4 rice can experience a decline in Surakarta City from year to year. This study aims to determine the factors that influence the demand for ordinary c4 rice in Surakarta City and how the role of each variable and the degree of sensitivity in determining the demand for c4 rice in Surakarta City is. This research was conducted in Surakarta City. The research method was carried out using a descriptive method for a period of 20 years from 2000-2019 using data from the Surakarta City Central Statistics Agency. The variables studied were the demand for ordinary c4 rice, the price of ordinary c4 rice, the price of c4 king rice, the price of chicken eggs, population and per capita income. The model used is a multiple linear regression model in the form of natural logarithms. The results showed that the price of ordinary c4 rice had an effect on the demand for ordinary c4 rice, while the price of king c4 rice, the price of broiler eggs, population and per capita income did not significantly affect the demand for ordinary c4 rice. The price elasticity of ordinary c4 rice, c4 king rice (substitute goods) and chicken egg prices (complementary goods) is inelastic, while the positive income elasticity indicates a normal goods relationship.