Pengaruh Akuisisi Combiphar Terhadap Kegiatan Ekspor di Pabrik Jamu Air Mancur

DOI: https://doi.org/10.36728/tm.v5i2.6171

Keywords: acquisition, Combiphar, Jamu Air Mancur, exports, herbal industry.

Acquisition is one of the corporate strategies commonly employed to enhance a company’s competitiveness,

including in responding to competition in export markets. This study aims to analyze the impact of the acquisition of

PT Jamu Air Mancur by PT Combiphar on the export activities of herbal products. The research adopts a qualitative

descriptive method with a case study approach. The data were obtained from secondary sources, including company

reports, official publications, academic literature, and other relevant supporting information related to acquisition

and export activities. The findings indicate that the acquisition has had a positive impact on strengthening the

company’s internal capabilities, particularly in terms of management practices, quality control systems, certification

ownership, and access to broader distribution networks. However, improvements in export performance do not occur

immediately and are influenced by various external factors, such as regulations in destination countries, the level of

competition in international markets, and consumer preferences. Therefore, the acquisition serves as a strategic

supporting factor in enhancing the export potential of Jamu Air Mancur, but it requires sustainable post-acquisition

strategies to ensure that its impact on export performance can be fully optimized.