Pemasaran Digital Sebagai Strategi Pengembangan Usaha Kecil Menengah Keripik Cumi Cumi di Desa Bekonang
Abstract
Currently, the snack industry in Indonesia continues to experience very rapid development, especially chips which are one of the favorite products. These squid chips are a processed product from one of the SMEs owned by Mrs. Heni Purwaningsih in Bekonang village. The main basic ingredient of these chips is wheat flour which is then added with other supporting components. The marketing opportunity for these chips is very large, but there are obstacles in the marketing process for these chips. Therefore, we are trying to help Mrs. Heni Purwaningsih's UKM in marketing its products. Because we believe that this chip product has enormous potential in the market, we created a platform on social media, namely Instagram and Tik-Tok, for marketing online and offline. We collect data through community service which is carried out directly at the production house.